At GE Appliances, a Haier company, we come together to make “good things, for life.” As the fastest-growing appliance company in the U.S., we’re powered by creators, thinkers and makers who believe that anything is possible and that there’s always a better way. We believe in the power of our people and in giving them the freedom to explore, discover and build good things, together.

The GE Appliances philosophy, backed by three simple commitments defines the way we work, invent, create, do business, and serve our communities: we come together , we always look for a better way , and we create possibilities .

Interested in joining us on our journey?

The Senior Consumer eCommerce Specialist – Paid Marketing will be pivotal in strategy support and execution of the ecommerce SEM programs. This role will be responsible for the day-to-day maintenance of in-house paid marketing campaigns, will assist in the management of and collaborate with the external agency as needed, and will share test/learn/action efforts across the Consumer eCommerce team. They will take ownership of SEM competitor marketing collection, data/reporting accuracy, and will partner with internal teams to assist with ratings & reviews, promotion support, and new product initiatives across our house of brands.

Position

Senior Consumer eCommerce Specialist - Paid Marketing (Remote)

Location

USA, Louisville, KY

How You'll Create Possibilities

Job Description / Responsibilities:

• Activate and maintain in-house paid media activities while working with external partners and internal stakeholders to ensure holistic strategy and clear messaging across SEM House of Brands.

• Work alongside Consumer eCommerce Senior Manager - Paid Marketing to execute strategy, develop roadmaps, verify and report on campaign performance, and drive continued optimization.

• Work collaboratively with internal and external partners to create a best-in-class user experience, leverage ratings & reviews, and ensure consistency across all consumer touch points.

• Engage cross-functional team in continuous feedback cycle, streamlining and prioritizing ongoing requests to support key brand initiatives.

• Compile, track, and report on the SEM’s test/learn/action efforts across brands in partnership with Consumer eCommerce team and stakeholders with the intent to leverage actions for continuous improvement as well as case studies.

• Track, measure, optimize, and report on core KPIs for paid media using platform and internal reporting sources formatting for shared reporting or presentation.

• Serve as Consumer eCommerce team’s point person for evaluating consumer research, market conditions, and competitor data to provide weekly updates and recommend future actions.

• Assist in additional commerce projects as need arises.

What You'll Bring to Our Team

Minimum Qualifications/Requirements

• Bachelor’s degree from an accredited university or college; marketing or business administration preferred.

• Minimum 5 years of prior digital marketing experience, including platform management and hands-on management of paid search and shopping ads.

• Experience working with multiple brands or agency experience.

• Experience in ecommerce merchandising, promotion support, and UX.

• Demonstrated ability to establish and interpret relevant KPIs/performance and optimize paid marketing to drive sales.

• Knowledge of Excel with basic formula and pivot experience.

• Prior experience working with GA4, digital tools/technology, and multiple vendor/agency partners.

• Strong collaboration skills with demonstrated ability to form strong partnerships within the team, cross-functionally, and with external partners.

• Excellent verbal, written, presentation, and interpersonal communications skills.

Desired Characteristics/Preferred Qualifications

• Current Google Certifications in Search, GA4, Shopping.

• Display, programmatic, and paid social experience preferred.

• Experience in Google Tag Manager, Google Search Console, & SEMRush.

• Master’s Degree in Marketing or Business.

• Demonstrated self-starter with the ability to work in a very fast-paced, matrixed organization serving as a catalyst for change and managing multiple work streams simultaneously.

#LI-DL1

Our Culture

At GE Appliances, creativity meets passion and conversations lead to exceptional outcomes and experiences. We respect and value the unique backgrounds and experiences that everyone brings to GE Appliances. We believe a diverse workplace, where everyone is included and people can be their true and authentic selves, fosters creativity and innovation. We know our differences are our greatest strength. The very best innovations across every function of a company come from diverse teams. Our commitment to ensuring a safe and inclusive workplace where everyone is valued allows employees to perform at their best, every day. Diversity at GE Appliances helps us achieve zero distance to our owners, innovate smartly and connect to the communities and customers we serve. We encourage and support the ideas, aspirations, and the wellbeing of everyone - our employees and our communities

GE Appliances is a trust-based organization. It is important we offer our employees the flexibility they need to do their best work while balancing the needs of the business and individuals. When you join GE Appliances, you will have the opportunity to work with your leader to create a flexible work arrangement that balances the needs of the individual, team, and organization.

GE Appliances is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

GE Appliances participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S

If you are an individual with a disability and need assistance or an accommodation to use our website or to apply, please send an e-mail to ask.recruiting@geappliances.com