Reporting to the VP of Marketing and Communications, the Market Insights Director will lead the market and customer intelligence engine to drive enhanced customer experience, new product/program development, messaging and value proposition development, and organizational strategy. Principal Duties and Responsibilities Responsibilities include but are not limited to the following: Build and manage a system that regularly draws on existing sources of market intelligence to help the organization identify trends that affect IHI and to evolve and socialize a deeper understanding of IHI\'s key audiences and stakeholders. Work collaboratively with cross-functional stakeholders and directly contribute to the successful design, development and launch of solutions that solve for the needs of our clients. Utilize market insights tools and best practices to understand IHI\'s current and future customers and their needs. Assess effectiveness of messages and value propositions. Position Knowledge, Skills, and Abilities Market Insights: o Proficiency in qualitative and quantitative research methodologies. o Ability to analyze market data and extract actionable insights. o Skill in identifying and interpreting market trends. o Capacity to assess competitors\' strategies, strengths, and weaknesses. o Understanding of customer segmentation techniques to target specific demographics. o Knowledge of consumer behavior theories and principles. o Deep understanding of the industry, including key players, regulations, and trends. o Ability to forecast market trends and anticipate future developments. Technology o Proficiency in managing and organizing large datasets. o Skill in visualizing data to communicate insights effectively. o Familiarity with statistical analysis software such as SPSS, SAS, or R. o Experience with market intelligence tools and platforms. o Knowledge of Customer Relationship Management (CRM) systems for tracking customer interactions and behaviors. o Proficiency in using business intelligence tools like Tableau or Power BI. o Familiarity with social listening tools to monitor online conversations and sentiment. o Awareness of emerging technologies relevant to market research, such as AI and machine learning. ? Professional o Ability to lead a team and inspire them to achieve objectives. o Strong verbal and written communication skills to convey insights effectively to stakeholders. o Capacity to work effectively with cross-functional teams to gather and utilize insights. o Ability to think strategically and align market insights with organizational goals. o Aptitude for analyzing complex problems and developing actionable insights. o Flexibility to adapt to changing market dynamics and priorities. o Capacity to make informed decisions based on market insights and data. o Skill in managing relationships with internal and external stakeholders. Position Qualifications Required Bachelor?s degree in business or marketing or commensurate experience in relevant field 7-10 years of product marketing and/or market intelligence experience Technology Experience: o Business Intelligence Tools (ex. PowerBI) o CRM Systems (Salesforce, etc.) o Statistical Analysis Software (ex. SPSS) o Microsoft Office Products (Intermediate Proficiency) Willing to travel up to 10% Preferred Master\'s degree in business, marketing, or another related field Experience with product marketing and/or market intelligence in health care or related industry Disclaimer The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list or comprehensive inventory of all duties, responsibilities, skills, and qualifications required. At IHI, we are inspired to do our best work and be our best selves by leaning into our values and uniting in our vision