Princess Cruises Analyst, Marketing in SANTA CLARITA, California

Analyst, Marketing

Santa Clarita, California

We serve. We respect our team. We innovate. We are consistent. We are accountable. We do it right.

Princess Cruises – We are currently searching for a data savvy Marketing Analyst who thrives on digging into data and uncovering insights that will drive and improve our Princess Cruises and Cunard marketing programs. The analyst will go beyond the obvious and be able to derive the ‘why’ behind the data and present these findings in executive level PowerPoint presentations.

In a city with enviable quality of life balance, our corporate offices are located in beautiful Southern California in downtown Santa Clarita. Santa Clarita is what CNN Money Magazine calls “one of the best places to live in California.” With award-winning schools, special events and a large arts and cultural scene, Santa Clarita is the third largest city in Los Angeles County and is ranked as one of the safest cities in not only California, but in the nation.

We welcome your interest in joining Princess Cruises – one of the world’s premier cruise lines with 18 ships sailing to hundreds of worldwide destinations – and enjoying all the benefits and perks we have to offer.


  • Query and analyze data to develop campaign targeting segments that optimize email and direct marketing campaigns

  • Set up A/B tests for marketing campaigns, provide targeted email and direct mail lists and analyze test results

  • Propose, present and discuss targeting strategy with extended team based on review & analysis of post campaign performance, product initiatives, digital and brand data to improve consumer conversion rates and drive incremental sales

  • Automate recurring campaigns and reports

  • Develop accurate recurring and ad hoc reports in Excel and PowerPoint by writing database queries, extracting data and analyzing trends

  • Develop thorough understanding of the campaign performance logic implemented in the Siebel CRM system and connect data across multiple data systems (Siebel, Responsys, Adobe Analytics, and the corporate data warehouse)

  • Responsible for accuracy of data, data logic and data cleanliness


  • Bachelor’s Degree or higher in Business, Math, Statistics, Programming, Economics or a related field

  • 3+ years in an analytical position or equivalent masters level coursework

  • Critical thinking and problem solving

  • Proficiency in translating data findings into executive level PowerPoints

  • Excellent verbal, written and oral communication skills

  • Proficiency in Microsoft Office Word/Excel/PowerPoint

  • Working knowledge of SQL (Oracle preferred) or similar query language

  • Extensive experience manipulating data and numerical fluency

  • Statistical modeling in R, SPSS, SAS, Excel or equivalent

  • Strong relationship building skills and ability to work collaboratively and enthusiastically within and across multiple departments

  • Experience with Tableau, Business Objects, Adobe Audience Manager, Adobe Workbench and/or Responsys preferred but not required


  • Flexible Work Schedule! 9/80 alternative workweek schedule providing each employee with one (1) weekday off every two weeks.

  • Time off benefits - 8 paid holidays, paid vacation, bonus vacation time and paid sick time

  • Travel - Cruise and Travel Privileges for you and your family

  • Health - Complete benefit plans including medical, dental, vision and flexible spending accounts

  • Wellness - Health and wellness programs include, onsite exercise classes, onsite nutrition and lifestyle classes and discounted gym memberships

  • Tuition Reimbursement - up to 75% with a maximum of $2000 per year

  • 401(k) - Company match up to 6% of salary at 50% for the first 5 years and 100% thereafter

  • Employee Stock Purchase Plan - up to a 15% discount off of FMV of CCL stock

  • Training - In-house Princess University courses on professional development

  • Rewards & Incentives - Employee Recognition and Reward Programs; rideshare, financial commuter incentives and free parking; special employee discounts for child care, banking services and retail stores

    Next Steps…

Apply today and set sail on an exciting new career course! Our goal is to be the number one cruise and cruise-tour provider. To make that happen, we need qualified, top-notch team members. If you’re looking to get your talent noticed, apply today! Our application process is quick and easy:

Apply online at . Enter the job title into the keyword search to access the job. If you are already on the Princess Cruises website be sure to create a profile and then apply directly to your specific job.

Princess Cruises is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin, disability or protected veteran status.