Princess Cruises Channel Marketing Manager in SANTA CLARITA, California

Channel Marketing Manager

Santa Clarita, California

We serve. We respect our team. We innovate. We are consistent. We are accountable. We do it right.

Princess Cruises – We are currently searching for a highly motivated Channel Marketing Manager who is responsible for strategizing, managing and analyzing integrated marketing programs to drive conversion, including public and past guest offers and the on-time delivery of direct mail, email and digital advertising communications. Reporting directly to the Director of Marketing Communications.

In a city with enviable quality of life balance, our corporate offices are located in beautiful Southern California in downtown Santa Clarita. Santa Clarita is what CNN Money Magazine calls “one of the best places to live in California.” With award-winning schools, special events and a large arts and cultural scene, Santa Clarita is the third largest city in Los Angeles County and is ranked as one of the safest cities in not only California, but in the nation.

We welcome your interest in joining Princess Cruises – one of the world’s premier cruise lines with 18 ships sailing to hundreds of worldwide destinations – and enjoying all the benefits and perks we have to offer.


  • Develops customer journey strategy (prospecting, in market, pre-cruise, post-cruise & re-engagement), plan and timeline for direct mail, email & digital advertising touch points to support key revenue objectives while communicating key product messaging and brand awareness/preference of Princess Cruises in collaboration with Product Teams and Integrated Marketing teams

  • Creates broad range of channel content (email, direct mail, advertising, etc.) to fulfill approved multi-platform plans/campaigns, including versions for greater personalization

  • Ensures that accurate records and reporting are maintained on every job; helps evaluate and plan large annual budgets and maintains monthly forecasts

  • Analyzes results from integrated marketing plans, shares reports and makes recommendations for improvement

  • Mentors team and develops processes for creative briefs, routing, approvals and overall efficiency

  • Recommends optimizations and tests direct mail performance, works with production on formats and list team on targeting and segmenting as well as staying on top of trends for better conversion and/or cost efficiencies

  • Partners with creative and email deployment team to ensure emails are relevant, mobile friendly and reach goal open, click to open and conversion rate

  • Researches cruise/travel/hospitality competitive promotional offers and shares or recommend tests quarterly


  • Bachelor of the Arts or Bachelor of Science in a related field

  • 8+ years’ experience in retail/promotional marketing, either as a corporate client or in a marketing agency; travel or hospitality preferred

  • Experience with online advertising, direct mail and email marketing is required

  • Ability to understand data-driven results (Direct Response marketing – mail, email & digital advertising)

  • Strong interpersonal skills required for collaboration and communication with multiple departments, agencies, designers and colleagues

  • Organizational skills and ability to multitask and work under pressure to meet deadlines and goals

  • Manage direct mail budget

  • Knowledge of Siebel, Workfront and/or Polar a plus

  • Strong knowledge of Excel and project management required


  • Flexible Work Schedule! 9/80 alternative workweek schedule providing each employee with one (1) weekday off every two weeks.

  • Time off benefits - 8 paid holidays, paid vacation, bonus vacation time and paid sick time

  • Travel - Cruise and Travel Privileges for you and your family

  • Health - Complete benefit plans including medical, dental, vision and flexible spending accounts

  • Wellness - Health and wellness programs include, onsite exercise classes, onsite nutrition and lifestyle classes and discounted gym memberships

  • Tuition Reimbursement - up to 75% with a maximum of $2000 per year

  • 401(k) - Company match up to 6% of salary at 50% for the first 5 years and 100% thereafter

  • Employee Stock Purchase Plan - up to a 15% discount off of FMV of CCL stock

  • Training - In-house Princess University courses on professional development

  • Rewards & Incentives - Employee Recognition and Reward Programs; rideshare, financial commuter incentives and free parking; banking services and retail stores

    Next Steps…

Apply today and set sail on an exciting new career course! Our goal is to be the number one cruise and cruise-tour provider. To make that happen, we need qualified, top-notch team members. If you’re looking to get your talent noticed, apply today! Our application process is quick and easy:

Apply online at . Enter the job title into the keyword search to access the job. If you are already on the Princess Cruises website be sure to create a profile and then apply directly to your specific job.

Princess Cruises is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin, disability or protected veteran status.