Princess Cruises Channel Marketing Specialist in SANTA CLARITA, California

Channel Marketing Specialist

Santa Clarita, California

We serve. We respect our team. We innovate. We are consistent. We are accountable. We do it right.

Princess Cruises – We are currently searching for a highly motivated Channel Marketing Specialist who is responsible for developing, implementing and analyzing integrated marketing programs that drive conversion, including public offers and the on-time delivery of direct mail, email & digital advertising communications. Reporting directly to the Channel Marketing Manager.

In a city with enviable quality of life balance, our corporate offices are located in beautiful Southern California in downtown Santa Clarita. Santa Clarita is what CNN Money Magazine calls “one of the best places to live in California.” With award-winning schools, special events and a large arts and cultural scene, Santa Clarita is the third largest city in Los Angeles County and is ranked as one of the safest cities in not only California, but in the nation.

We welcome your interest in joining Princess Cruises – one of the world’s premier cruise lines with 18 ships sailing to hundreds of worldwide destinations – and enjoying all the benefits and perks we have to offer.


  • Develops, implements and analyzes integrated marketing programs that drive conversion, including public offer communications and the on-time delivery of direct mail, email & digital advertising communications

  • Recommends and presents strategy for various retail initiatives (which marketing touch points: digital, social, mail, email) and KPI/objectives for measuring success (i.e. ROI, web visits, open/click rate, bookings, etc.); ability troubleshoot and offer solutions for best consumer journey experience

  • Creates and manages project schedules to ensure projects are completed on time, fit within brand guidelines and proofed by all necessary stakeholders to ensure accuracy

  • Fosters collaborative working relationships with key stakeholders to gather & organizes relevant details to inform strategy and creative brief

  • Works closely with creative and digital marketing team to ensure emails are relevant, mobile friendly and reach open, click to open and conversion rate goals

  • Collects results from various stakeholders, analyzes & shares the reports as well as makes recommendations for improvement

  • Tests and optimizes direct mail, email & digital ads, working with creative/production on formats and CRM & Digital Marketing team on targeting and segmenting for better conversion and ROI

  • Researches cruise line/travel/hospitality competitive promotional offers and shares/recommends tests quarterly


  • Bachelor of the Arts or Bachelor of Science in a related field

  • 5+ years’ experience in retail/promotional marketing, either as a corporate client or in a marketing agency; travel or hospitality preferred

  • Experience with online advertising, direct mail and email marketing

  • Planning and strategizing integrated communications programs across multiple media is critical

  • Ability to understand data-driven results (Direct Response marketing – mail, email & digital advertising)

  • Strong interpersonal skills required for communication with management, other departments, agencies, designers and colleagues

  • Copywriting/editing skills helpful

  • Organizational skills and ability to multitask and work under pressure to meet deadlines.


  • Flexible Work Schedule! 9/80 alternative workweek schedule providing each employee with one (1) weekday off every two weeks.

  • Time off benefits - 8 paid holidays, paid vacation, bonus vacation time and paid sick time

  • Travel - Cruise and Travel Privileges for you and your family

  • Health - Complete benefit plans including medical, dental, vision and flexible spending accounts

  • Wellness - Health and wellness programs include, onsite exercise classes, onsite nutrition and lifestyle classes and discounted gym memberships

  • Tuition Reimbursement - up to 75% with a maximum of $2000 per year

  • 401(k) - Company match up to 6% of salary at 50% for the first 5 years and 100% thereafter

  • Employee Stock Purchase Plan - up to a 15% discount off of FMV of CCL stock

  • Training - In-house Princess University courses on professional development

  • Rewards & Incentives - Employee Recognition and Reward Programs; rideshare, financial commuter incentives and free parking; banking services and retail stores

    Next Steps…

Apply today and set sail on an exciting new career course! Our goal is to be the number one cruise and cruise-tour provider. To make that happen, we need qualified, top-notch team members. If you’re looking to get your talent noticed, apply today! Our application process is quick and easy:

Apply online at . Enter the job title into the keyword search to access the job. If you are already on the Princess Cruises website be sure to create a profile and then apply directly to your specific job.

Princess Cruises is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin, disability or protected veteran status.