Princess Cruises Technical Lead, Adobe Marketing Cloud in SANTA CLARITA, California

Technical Lead, Adobe Marketing Cloud

Santa Clarita, CA

The Holland America Group is currently looking for Technical Lead, Adobe Marketing Cloud for the new MarTech team with proven experience serving as the technical lead in supporting Dynamic Tag Manager (DTM), Target, Audience Manager, Data Management Platform (DMP) and Data Workbench. The Holland America Group is pursuing one of the most advanced travel industry deployments of the Adobe Marketing Cloud. Combined with the launch of Ocean Medallion—The Next Wave In Vacation Travel—on Princess Cruises, this role offers cutting-edge experience in developing and deploying website tracking, testing, and personalization technologies with one of the most complete sets of integrated digital marketing solutions available.

We welcome your interest in joining the Holland America Group—a division of Carnival Corporation. The Holland America Group includes Holland America Line, Seabourn, Princess Cruises, and P&O Australia. The Holland America Group operates a combined total of 41 cruise ships with over 36,000 employees worldwide. This position will be located in our Santa Clarita, California offices, just north of Los Angeles.


  • Lead data science technology related activities for Tagging, Web Analytics, A/B Testing, and Cross channel Personalization and Attribution programs.

  • Partner with cross-functional teams (eg. Internal: Brand Analytics, Project Managers; External: Digital Measurement Agency, Technology Consultants, etc) to assess technology feasibility to execute marketing tests and personalized experiences, as well as develop analytic dashboards and automated reports.

  • Proactively identify ways to maximize the use of our technologies and improve efficiency of our processes and outputs.

  • Background in Industry-leading Tag Management, Tag Auditing, Web Analytics, A/B Testing, Digital retargeting, Programmatic advertisement and Personalization tools such as Adobe Analytics and Adobe Target, Adobe DTM, Adobe Audience Manager and Observepoint.

  • Proven experience with companies, agencies and/or client-side using digital analytics tools, developing tagging requirements, analyzing data for data quality issues, developing dashboards, building automated reports, cross-partner QA both pre- and post-launch, ensuring accurate data flow into Adobe Analytics, Analytics Premium and Adobe Target.

  • Expert knowledge of Adobe Analytics Premium and Adobe Target Premium products; strong understanding of how to create reports, implement tags through DTM, and to test and debug tags manually and/or by using tools such as, Observepoint.

  • Knowledge in leveraging first party, second party and third party data for cross channel retargeting and personalization

  • Success in conducting “forensic” analysis, including data accuracy reviews and collaboration with cross-functional teams, to quickly identify and resolve data-quality issues.

  • Proficiency in developing custom reports, building and managing advanced segments, configuring digital analytics platforms, and providing interpretation and presentation of technology-related findings.

  • Aptitude for numerical data with strong quantitative analysis skills, ability to quickly identify and solve data quality-related problems in a fast-paced environment.

  • Assist in planning of A/B and Multivariate tests from a technology feasibility standpoint.

  • Stay current with issues and trends in online marketing, with an emphasis on Testing, Personalization and Analytics especially for mobile and emerging technologies.

  • Comfortable interacting with different levels of management and leading cross-functional, cross-regional teams.

  • Establish standards and guidelines for effective use of the Adobe solutions, their integration within the Adobe platform, and integration with other core Adobe systems.

  • Effectively work with business leaders and executives across Sales, Marketing, Customer Experience, Customer Service, and Marketing Analytics to drive for results.

  • Provide management oversight, coaching, and mentoring for a team of 2+ employees and multiple vendor partners.

  • Work with minimal oversight; deliverables and relationships are monitored through periodic reviews.

  • Work with the business and managed services provider in understanding the requirements and translation to the technology components being developed. Gathers and documents business requirements.

  • Acts as liaison between Business and IT. Supports the Application Subject Matter Experts in development of estimates /validation of suppliers’ estimates. Supports application testing, implementation, and training activities.

  • Performs quality review checks on project deliverables. Drives day-to-day prioritization of work with the help of Integrated Marketing product owner.


  • Bachelor’s Degree in IT Engineering/Software or other technical discipline, or equivalent work experience.

  • Strong technical Adobe Analytics suite expertise, specifically; Adobe Analytics Premium, Adobe Test & Target, Adobe Audience Manager, DMP.

  • Must have hands on experience in using Adobe Analytics, Adobe Target and Adobe DTM in a Digital Marketing or Technology organization.

  • 5 or more years of digital analytics or technology experience providing leadership in the digital analytics domain and related technology, marketing, sales, services digital properties.

  • Expert in the tagging implementation and QA process, including tagging requirements, tag management across partners (website, digital media, CRM, or other), DTM implementation, partnership with DPA to identify and resolve technical errors that inhibit appropriate data capture.

  • Expert in cross-functional, collaborative QA involved to ensure data passes to Adobe and other reporting tools)

  • Significant experience and understanding of marketing, advertising, Analytics, tagging, A/B testing and Personalization strategies and technologies.

  • Proven experience in Technical implementation of Adobe DTM, Adobe Analytics, Adobe Target platforms and programs. Analytics Premium implementation experience and ACE certification strongly preferred.

  • Exceptional communication and interpersonal skills, with proven ability to build trust, listen, and ask effective questions.

  • Innovative thinking and the ability to leverage past experience to be successful in an entrepreneurial environment.

  • Strong analytical skills.

  • Proven track record of effective Analytics, Testing and Personalization project leadership with positive results.

  • Ability to self-manage time and priorities.


  • Bachelor’s Degree.


  • Time off benefits - 8 paid holidays, paid vacation, bonus vacation time and paid sick time

  • Travel - Cruise and Travel Privileges for you and your family

  • Health - Complete benefit plans including medical, dental, vision and flexible spending accounts

  • Wellness - Health and wellness programs include onsite exercise classes, onsite nutrition and lifestyle classes and discounted gym memberships

  • Education Assistance - up to 80% with a maximum of $3000 per calendar year

  • Training - In-house Discover U courses on professional development

  • 401(k) - Company match up to 6% of salary at 50% for the first 5 years and 100% thereafter

  • Employee Stock Purchase Plan - up to a 15% discount off of FMV of CCL stock

  • Rewards & Incentives - Employee Recognition and Reward Programs; rideshare, financial commuter incentives and free parking; special employee discounts for child care, banking services and retail stores

Next Steps…

Apply today and set sail on an exciting new career course! Our goal is to be the number one cruise and cruise-tour provider. To make that happen, we need qualified, top-notch team members. If you’re looking to get your talent noticed, apply today! Our application process is quick and easy:

Apply online at . Enter the job title into the keyword search to access the job. If you are already on the Princess Cruises website be sure to create a profile and then apply directly to your specific job.

Princess Cruises is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin, disability or protected veteran status. *